Surprise | Infusing SNACK CULTURE with a dose of surprise, Nuvo beverage company markets to consumers who respond to "What would you like to drink?" with a non-committal "anything" or "whatever". The company has launched two complementary brands: Anything and Whatever. Anything is fizzy and comes in six flavors (Cola with Lemon, Apple, Fizz Up, Cloudy Lemon and Root Beer), while Whatever is non-carbonated (Ice Lemon Tea, Peach Tea, Jasmine Green Tea, White Grape Tea, Apple Tea, Chrysanthemum Tea). The surprise part? Consumers don 't know which flavor they're getting until they take a sip. Cans are simply labeled Anything and Whatever, and the list of ingredients is limited to generic wording. Judging from the buzz on forums, teens immediately got the concept and are loving it. Surprise fits SNACK CULTURE well, as it satisfies the desire for the thrill, for discovery. Worth bringing a surprise to market in 2008.