NEWS RELEASE
For immediate release
“Anything” & “Whatever” Beverages Promise a Surprise, Every Time
A surprising and exciting range of beverage products is set
to hit The USA on 18 May. “ANYTHING” & “WHATEVER” is a radically new concept in
beverage product retailing.
The “ANYTHING” & “WHATEVER” range of beverages features 12 popular flavors.
The “ANYTHING” range features six uniquely effervescent carbonated soft drink
flavors including Cola, Cola with Lemon, Apple, Fizz Up, Cloudy Lemon and Root Beer.
The “WHATEVER” range comprises refreshing non-carbonated Ice Lemon Tea, Peach
Tea, Apple Tea, White Grape Tea, Chrysanthemum Tea and Jasmine Green Tea. The
recommended retail price is $3 per can.
And here’s the twist: every beverage has generic packaging so the first sip of
“Anything” or “Whatever” promises a surprise, every time. In what is a first for
beverage products, consumers are expected to embrace the unique surprise-packaging
concept.
“ANYTHING” & “WHATEVER” is a project by Nuvo Accessories Ltd. Products will be
available in Trend Retailers, major supermarkets, coffee shops, convenience stores and
kiosks.
“The concept was developed through the experience a group of friends and I kept having
whenever we were out at a gathering, a coffee shop, or even at home. People kept telling
us they just wanted ‘anything' or "whatever' whenever we asked them what they wanted
to drink. My friends and I discussed this and found the concept really interesting. So with
the support of my friends, I decided that ‘anything’ and ‘whatever’ would be a great idea
for a unique global beverage.”
Likewise, when customers order “ANYTHING” or “WHATEVER”, there will also be a
surprise element as they would not know which drinks they will be receiving too!
The marketing campaign for “ANYTHING” & “WHATEVER” promises unprecedented
consumer anticipation with commitments to teaser and launch campaigns.
The official website for “ANYTHING” & “WHATEVER” is www.anythingdrink.com which
will be launched on 10 May. Members of the public will be encouraged to log on to the
website and register, make a wish and to find out more about “ANYTHING” &
“WHATEVER”. They will be teased with questions on what is “Anything” & “Whatever”,
playing some simple online games before they proceed to make a wish. This will lead on
WWW.ANYTHINGDRINK.COM
to some interesting cartoon animation whilst still continue to tease the audience that
their ‘dreams will come true’ on 18th May 2008 which is the official launch date. All wishes and
the person’s name will be ‘planted’ and indicated on the leaves of the tree. More wishes
can be added.
As part of its commitment to a successful advertising and marketing campaign, Out Of
looking forward to the launch of “ANYTHING” & “WHATEVER” because it is a unique
concept in beverage retailing. We expect consumers to love the element of surprise and
enjoy the humorous advertising of “ANYTHING” & “WHATEVER”.”
A novel concept never seen before in Singapore and shows great
entrepreneurial spirit. We definitely think “ANYTHING” & “WHATEVER” will create
another wave in the local beverage scene. It is a truly unique Singapore brand, original
and fun that reflects a global lifestyle!”
Check out more information on www.anythingdrink.com.
Observations by the company revealed that consumers who bought the drinks ranges
from the young to the old, which is indeed what Nuvo is targeting at – the
mass market.
Favorable reviews were also sent to the company complimenting the uniqueness and
creativity of the drinks concept as well as its advertisements. Many were impressed with
its TV commercials and website. Website traffic was more than 1,000,000 hits since the
launch, and many are still logging on to website to explore.
About Nuvo
Established since 1988, Nuvo Accessories Ltd was set up with the vision to put forth
in the market anything that is truly ‘out of the box’. Operating their business in a vastly
different manner from other, Nuvo comprise a dedicated and creative
team with lots of passion for their creative ideals that welcomes innovative ideas and
new challenges.