NEWS RELEASE

For immediate release

“Anything” & “Whatever” Beverages Promise a Surprise, Every Time

 A surprising and exciting range of beverage products is set

to hit The USA on 18 May. “ANYTHING” & “WHATEVER” is a radically new concept in

beverage product retailing.

The “ANYTHING” & “WHATEVER” range of beverages features 12 popular flavors.

The “ANYTHING” range features six uniquely effervescent carbonated soft drink

flavors including Cola, Cola with Lemon, Apple, Fizz Up, Cloudy Lemon and Root Beer.

The “WHATEVER” range comprises refreshing non-carbonated Ice Lemon Tea, Peach

Tea, Apple Tea, White Grape Tea, Chrysanthemum Tea and Jasmine Green Tea. The

recommended retail price is $3 per can.

And here’s the twist: every beverage has generic packaging so the first sip of

“Anything” or “Whatever” promises a surprise, every time. In what is a first for

beverage products, consumers are expected to embrace the unique surprise-packaging

concept.

“ANYTHING” & “WHATEVER” is a project by Nuvo Accessories Ltd. Products will be

available in Trend Retailers, major supermarkets, coffee shops, convenience stores and

kiosks.

 “The concept was developed through the experience a group of friends and I kept having

whenever we were out at a gathering, a coffee shop, or even at home. People kept telling

us they just wanted ‘anything' or "whatever' whenever we asked them what they wanted

to drink. My friends and I discussed this and found the concept really interesting. So with

the support of my friends, I decided that ‘anything’ and ‘whatever’ would be a great idea

for a unique global beverage.”

Likewise, when customers order “ANYTHING” or “WHATEVER”, there will also be a

surprise element as they would not know which drinks they will be receiving too!

The marketing campaign for “ANYTHING” & “WHATEVER” promises unprecedented

consumer anticipation with commitments to teaser and launch campaigns.

The official website for “ANYTHING” & “WHATEVER” is www.anythingdrink.com which

will be launched on 10 May. Members of the public will be encouraged to log on to the

website and register, make a wish and to find out more about “ANYTHING” &

“WHATEVER”. They will be teased with questions on what is “Anything” & “Whatever”,

playing some simple online games before they proceed to make a wish. This will lead on

WWW.ANYTHINGDRINK.COM

to some interesting cartoon animation whilst still continue to tease the audience that

their ‘dreams will come true’ on 18th May 2008 which is the official launch date. All wishes and

the person’s name will be ‘planted’ and indicated on the leaves of the tree. More wishes

can be added.

As part of its commitment to a successful advertising and marketing campaign, Out Of

 

looking forward to the launch of “ANYTHING” & “WHATEVER” because it is a unique

concept in beverage retailing. We expect consumers to love the element of surprise and

enjoy the humorous advertising of “ANYTHING” & “WHATEVER”.”

A novel concept never seen before in Singapore and shows great

entrepreneurial spirit. We definitely think “ANYTHING” & “WHATEVER” will create

another wave in the local beverage scene. It is a truly unique Singapore brand, original

and fun that reflects a global  lifestyle!”

Check out more information on www.anythingdrink.com.

Observations by the company revealed that consumers who bought the drinks ranges

from the young to the old, which is indeed what Nuvo is targeting at – the

mass market.

Favorable reviews were also sent to the company complimenting the uniqueness and

creativity of the drinks concept as well as its advertisements. Many were impressed with

its TV commercials and website. Website traffic was more than 1,000,000 hits since the

launch, and many are still logging on to website to explore.

About Nuvo

Established since 1988, Nuvo Accessories Ltd was set up with the vision to put forth

in the market anything that is truly ‘out of the box’. Operating their business in a vastly

different manner from other, Nuvo comprise a dedicated and creative

team with lots of passion for their creative ideals that welcomes innovative ideas and

new challenges.